This course is a managerial approach to marketing principles. It covers marketing research, sales forecasting, sales cost analysis, domestic and international markets, customer motivation, production analysis, consumer and industrial markets, retailing and wholesaling, distribution channels, sales promotion and advertising, personal selling, pricing policies, marketing legislation and environmental factors which impact marketing.

http://moodle.lattc.edu

See Instructor syllabus.

Read the current Online Student Guide for your class. This is available on the Moodle home page.

Go to the Moodle web site and follow the directions below to log in.

Log into the Moodle server using your Student ID number. Your login id is your student identification number (begins with 88). Your password is originally set to MMDD of your birth month and day. You can change it once you log in.

The virtual classroom accounts will not be created until a few days prior to the start of the term. Your classroom might not open until the first day of the term. The accounts take three business days to appear in the Moodle server after you register for the class.

If you do not know your student identification number, you can log into the Student Information System using your social security number, but that only works if you gave the college your social security number.

Your Moodle account depends upon you having a valid email address in your Student Information System (SIS)profile. If your email id is not there, you will be required to update it before you can work in Moodle. Please keep your email address current in the SIS.